Starting a business at any age requires courage, creativity, and determination. For women over 50, these qualities are often accompanied by a wealth of experience, a clearer sense of purpose, and a strong desire to create something meaningful.
While societal norms might suggest that entrepreneurship is a young person’s game, the stories of these women prove that success knows no age limit. Let’s celebrate the achievements of women who have embraced entrepreneurship later in life and thrived!
Joyce Shulman: 99 Walks
At the age of 50, Joyce Shulman co-founded 99 Walks, a company that encourages women to walk their way to better health. Joyce used her skills as a former lawyer and marketing executive and combined her passion for walking with her desire to empower women.
99 Walks isn’t just a fitness program; it’s a community that fosters connection, mindfulness, and mental well-being. Joyce’s ability to turn a simple concept into a thriving business demonstrates the power of aligning your passions with a purpose.
Robin McGraw: Robin McGraw Revelation
Robin McGraw, the wife of TV personality Dr. Phil, launched her skincare and beauty line, Robin McGraw Revelation, at 61. With a mission to inspire women to embrace their beauty at every age, Robin’s brand quickly gained traction.
Her products are popular and serve a deeper mission of supporting victims of domestic violence through her foundation. Robin’s story is a testament to the impact that personal passion combined with a larger purpose can have in a business.
Deborah Sweeney: MyCorporation
Deborah Sweeney took over MyCorporation, a business services company, at the age of 50. Under her leadership, the company has grown exponentially, providing entrepreneurs with the tools and resources they need to succeed.
Deborah’s journey is particularly inspiring because she transitioned from a legal career into full-time entrepreneurship, proving that it’s never too late to pivot and pursue your dreams.
Barbara Bradley Baekgaard: Vera Bradley
Barbara Bradley Baekgaard co-founded Vera Bradley, a successful handbag and luggage company, at the age of 42, but it wasn’t until she was in her 50s that the brand truly took off.
Barbara’s vibrant designs and commitment to quality struck a chord with consumers, turning Vera Bradley into a household name. Her story shows that persistence and a deep understanding of your market can lead to long-term success.
Susan Peterson: Freshly Picked
Susan Peterson started her company, Freshly Picked, a baby moccasin brand, when she was in her late 40s. The business gained national attention after Susan appeared on the television show Shark Tank, securing an investment that helped catapult her brand to new heights.
Freshly Picked has since become a favorite among parents and celebrities alike, proving that age is just a number when it comes to innovation and entrepreneurship.
What You Can Learn from These Women
These success stories share common threads: a clear vision, unwavering determination, and a deep passion for their work. But perhaps the most significant lesson is that it’s never too late to start something new. Whether you’re 50, 60, or even 70, your experience and wisdom are invaluable assets in the entrepreneurial world.
If you’re a woman over 50 considering starting your own business, take inspiration from these stories. The journey may have its challenges, but the rewards of pursuing your passion and creating something of your own are immeasurable.
These women have shown us that age is not a barrier to success but an advantage. Their stories remind us that with the right mindset, determination, and a bit of courage, thriving in entrepreneurship is possible at any stage of life. So why not take that first step toward your entrepreneurial dream today?
If you like stories like these, check out this article, next!
Comments